Go2CreativeGuy - Design That Communicates


It can all begin with a “Hello” … and a conversation over a cup of coffee.

The creative process is as
simple as 1, 2, 3 


  • Connector.

    Brainstorm

    It’s that simple – the creative process begins with a cup of coffee and a conversation.

  • Connector.

    Visualization

    Once we have laid the ground work I can lock myself away and bring our efforts to life.

  • Connector.

    Implimentation

    This is where all of our planning and design becomes a functioning piece of reality.

Greater impact through simplicity, usability & intuition.


  • Connector.

    Advertising

    Direct response mail, inserts and magazine ads, outdoor/transit advertising, and show booth graphics

  • Connector.

    Branding

    Logo and positioning tag lines

  • Connector.

    Online

    Web sites, email, banners and landing pages

  • Connector.

    Print

    Sales flyers, capabilities brochures, newletters


Take a look at more of my work

Here’s a little bit more about me.

I have extensive creative experience within the direct marketing industry and know what it takes to create an innovative design presence that gets you noticed.

As a Creative Art Director, I am known for my unique execution of marketing initiatives – including printed and interactive as well as web-based materials. I have the expertise to manage the appropriate creative resources including writers, photographers and illustrators as well as overseeing an efficient production staff and front-end web development staff – taking your project from start to ffffff;">I have collaborated with senior marketers, search engine optimization experts, product developers, account managers and sales executives to execute highly effective, profitable creative campaigns – on time and within budge.

From creating a new website to advertisements, brochures or newsletters I am Your Go2CreativeGuy.

Experience

  • Oversee a creative staff of up to 12 Managers and adjunct personnel in terms of design and copy direction from concept through disk prep.
  • Skilled and dedicated Creative Director/Graphic Artist with more than 20 years experience coordinating, planning and overseeing the completion of projects.
  • Outstanding Communication skills – proficiently utilize interpersonal skills in relating with others. Effectively handles difficult situations, negotiates, as well as develops and implements solutions. Proven ability to interact with clients and staff at all levels.
  • Highly Focused and results-oriented in supporting complex, deadline-driven operations, able to identify goals and priorities and resolve issues in initial stages.
  • Excellent management skills.
  • Exceptional supervisor – motivates personnel to increase efficiency, quality of service, and productivity.
  • Hard-working, goal-oriented, flexible, and a team player.
  • Proficient in PC & Macintosh hardware and software programs including Quark XPress, Adobe Creative Suite, and Microsoft Office..

History

Responsible for the creative development from concept through production of business-to-business materials with a strong focus on manufacturing.

  • Responsible for the creation of both online and offline direct response, collateral, promotions and advertising materials .
  • All of the facets of production, including hi-resolution manipulation, photo shoot direction, and press approvals
  • Production responsibilities include art and print buying, vendor and resource management.

Client list: Newcomb Spring, SFC Koenig, Ripley Tool, Vogelsang, Coil Pro, Acceleron, Dur-a-flex

Responsible for generating revenue for clients through strategic direction and execution of a variety of marketing initiatives both on- and off-line.

  • Complete design deliverables including: wireframes, site maps, graphical elements, content development,
  • CMS development and deployment as well as final Q/A testing
  • Advertising, On- & Off-line, indoor and out.
  • Print collateral materials such as corporate brochures and sales support
  • Corporate image and personality brand building, including style guide and logo standard documentation

Client list: International Aero Engines, Lens Crafters, Sunglass Hut, Godiva, Snap2it, Keith Alan Productions, J&S Entertainment, Paw-Furred Pet Services, Connecticut Council on Problem Gambling

Proposal Document Specialist at Sikorsky Aircraft – 11/12 to 5/13
  • Responsible for the expedient flow of work throughout the department.
  • Create and produce Marketing Support Materials as needed.
  • Maintain status reports on all jobs within the department.
Responsible for the effective creative development and delivery of fulfillment materials, direct mail campaigns and internet sites to support a wide variety of membership programs either by directing a design group or by working independently, based on strategic input from Sales, Account, Product departments and/or Client needs.

  • Oversee a creative staff of up to 12 Managers and adjunct personnel in terms of design and copy direction from concept through disk prep.
  • Maintain a working knowledge of the creative status for all products both domestic and international.
  • Oversee and provide input to the creative development of all acquisition, retention and testing initiatives, as well as provide support for the Product, Sales, Account, Direct Mail, MemberLink, Wholesale and MemberWorks Corporate departments with presentation, recruitment and other related materials.
  • Creative development and delivery of fulfillment materials and direct mail campaigns to support a variety of programs.
  • Develop and maintain creative department standards for file preparation and release.
  • Manage technical issues of the department with a goal of 95% uptime for all systems.
  • Establish relationships with outside creative and technical resources in order to obtain and evaluate bids that will ensure the lowest logical cost, quality and delivery deadlines.
  • Development of creative from initial concept through the production of various business-to-business, direct mail, collateral, promotions and advertising materials.
  • Responsible for all of the facets of production, including hi-resolution manipulation, photo shoot direction, and press approvals
  • Development of creative from concept through production.
  • Creative supervision of all photo shoots.
  • Management of creative department and adjunct creative staff.
  • Production responsibilities include art and print buying, vendor and resource management.
  • Oversee the trafficking of all projects from inception through delivery, while adhering to both internal and client driven deadlines.

Client list: Lowell General Hospital, Morton Hospital and Medical Center, Matthew Bender

Education

Associates Science Degree & Certificate in Publication Design, 1984 Tunxis Community College, Farmington, CT

Bachelor of Fine Arts Degree, 1987, Paier College of Art, Hamden, CT

 

You have direct access to the person doing the work – me.

 


From my home in Southington I provide design services to clients across Connecticut. So whether you’re looking for a designer in Southington, Stamford or further away, drop me a line. Southington is conveniently located smack dab in the center of Connecticut, so I’m a quick drive to just about everywhere. Let’s get started.